The RoadPro® Family of Brands Delivers Industry Engagement at the 2015 Mid-America Trucking Show
Palmyra, PA (April 13, 2015) – Tens of thousands of visitors to the 2015 Mid-America Trucking Show last month learned about the latest products from the RoadPro® Family of Brands.
This was the first year the RoadPro Family of Brands exhibited at the annual show in Louisville, Ky., though some of its family brands, including RoadKing, PowerDrive and Wilson, have been represented there for years.
Visitors to the RoadPro Family of Brands booth learned about additional family brands, including MobileSpec, Francis and BlackCanyon Outfitters, and how RoadPro products bring the comforts of home to the road.
During the two-day show, more than 6,000 visitors joined the RoadPro Road Warrior™ Club, which provides members with updated travel news, advance produce announcements and more. That number equates to one registration every 12 seconds for 20 hours straight, approximately 2.5 times the expected rate.
“We saw the 2015 MATS as an ideal venue to communicate how the RoadPro Family of Brands brings the comforts of home to the road,” said Chuck White, Vice President, Brands and Marketing. “To have achieved such levels of industry engagement during the show is thrilling, and we look forward to upcoming shows throughout the year.”
Attendees also sampled the bold, fresh flavor of Original Bill’s Steak Strips during the show, along with receiving 50-cent coupons instantly redeemable on the purchase of Original Bill’s at any Pilot Flying J travel center throughout North America. Ultimately, over 10,000 samples were distributed, contributing to an overall RoadPro Family of Brands reach of more than 40,000 2015 MATS attendees.
At the RoadPro Family of Brands booth, guests demoed exciting RoadPro Family of Brands products, including the all-new, redesigned PowerDrive™ 2.0 line of power inverters and the RoadKing® C4 mobile CB communication system. Additionally, the C4 system was available for purchase at the show, with sales figures indicating strong driver interest.
For more information, visit the RoadPro Family of Brands at www.RoadProBrands.com. For regular brand updates and industry news, follow the RoadPro Family of Brands Facebook page at www.facebook.com/roadprobrands.
About RoadPro® Brands
RoadPro Brands is a division of DAS Companies, Inc. It designs and manages the proprietary RoadPro Family of Brands, distinctly created to bring the comforts of home to the road. With truck & auto supplies, travel gear, and mobile electronics, our brands offer safety, convenience, comfort and connectedness to on-the-go consumers. The RoadPro Family of Brands delivers product quality at a great value—distributed exclusively through DAS divisions. The RoadPro Family of Brands includes; RoadKing®, Wilson®, MobileSpec®, PowerDrive, RoadPro®, K40, Astatic®, Francis®, LUMAgear®, BlackCanyon Outfitters, and Ninja Odor Fighters. RoadPro brands are sold at most Travel Centers across the country. To learn more about the RoadPro Family of Brands, please visitwww.RoadProBrands.com.
About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronics & Specialty Retailers.
For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.
Contact:
Charles White
Vice President, Brands & Marketing
(717) 964-3642
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