DAS Companies, Inc. Builds Relationships and Extends Partnerships at Travel Center Show
Palmyra, PA (June 4, 2015) – DAS Companies, Inc., would like to thank its dealer and vendor partners for making the 2015 Travel Center Show a great success.
Open to pre-registered guests, the Travel Center Show took place May 6-7, 2015 at the Lancaster County Convention Center at Penn Square. Overall attendance exceeded expectations, with 453 guests representing 207 accounts. Vendor presence was also strong with 135 brands on site throughout the show.
“The Travel Center Show provided a perfect opportunity for our retailer and supplier partners to come together with us, to build relationships and extend partnerships,” said Charles White, Vice President, Brands and Marketing. “Our sincere thanks to all who participated, and we look forward to a mutually productive, profitable future.”
During the show, seminars and demonstrations were presented by various industry experts including RoadPro® Pro Driver Council members Henry Albert and Tom Kyrk. The sessions covered a variety of topics: “Optimizing retail space”, “View your travel center from the eyes of a professional driver”, “Mobile tech product trends”, “Success stories of independent operators” and even “Eating/cooking healthier on the road”. Most of the seminars filled the entire attendance space and were of an interactive nature. Leaders fielded questions through the entire duration of the events, many of which led to productive debate and discussion.
In addition to special opportunities to buy, other show benefits included the opportunity to experience the strategically designed merchandise showcase and a chance to vote on new product introductions. The merchandise showcase perfectly mimicked an actual travel center down to real soft drink refrigerators! Customers shopped the travel center and viewed the latest merchandising along the way. Outside the show floor, attendees and vendors shared their voices. New, innovative products were showcased and voted on via text message. The top ten products were announced on the jumbotron and winning vendors were presented with awards.
Over the course of the show, attendees enjoyed live interviews with some of our platinum and gold vendor sponsors that provided insight into their show experience and in some cases new product information. In the lobby area, along the path to the show and overhead on the show floor the names of sponsoring vendors were featured on hotel walls and decorative hanging displays.
On the show floor attendees collected “fun bucks” through a variety of activities including a cash booth, money wheel and at vendor booths. After dinner they enthusiastically bid on prizes at the live auction using their fun bucks. At the close of the auction, the crowd migrated to the upper level of the hotel to enjoy live music, shuffle board, ping pong and other entertainment options!
For show highlights, please visit DASinc.com.
About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronics & Specialty Retailers.
For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.
Contact:
Charles White
Vice President, Brands & Marketing
(717) 964-3642
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