RoadPro® Family of Brands promotes healthy cooking on-the-go, loyalty club and innovative products at Great American Trucking Show
Palmyra, PA (September 2015) – Whether drivers at the 2015 Great American Trucking Show were looking to learn how to cook healthier on-the-go, see the latest in product innovation, join a passionate community or enjoy a naturally-smoked snack, the RoadPro Family of Brands booth proved to be a “must visit”. Traffic was steady, interests were peaked and hunger was satisfied.
RoadPro Family of Brands is dedicated to bringing the comforts of home to the road for professional drivers. With truck and auto supplies, travel gear, and mobile electronics, our brands offer on-the-go conveniences that keep drivers safe, comfortable and connected.
The Health and Wellness Pavilion at the Great American Trucking show was the perfect opportunity for drivers to view first-hand how RoadPro appliances can help them cook, and in turn, eat healthier while away from home. As the sponsor for the cooking demonstrations, RoadPro Family of Brands played an important role in educating professional drivers on how to utilize the product portfolio to experience home cooked meals on the road that are both delicious and nutritious.
The cooking demonstrations were led by RoadPro® Professional Driver Council Member, Tom Kyrk. The audience at each demonstration received a RoadPro cookbook, featuring some of Tom’s recipes, a sample of Original Bill’s Steak Strips, and a brochure with information on the RoadPro Road Warrior? Club. The RoadPro cookbooks were also available at the RoadPro booth as a part of the 12-volt appliance display. Over the course of the show, several RoadPro “lunchbox” stoves were awarded at random to members of the audience!
Visitors to the RoadPro Family of Brands booth experienced superior product innovation with PowerDrive® power inverters and C4 CB Communication System displays. Attendees also had a chance to enroll in the RoadPro Road Warrior Club, a passionate community who live on-the-go. Members receive preferred status, insider insights, advance product news and special offers. Upon joining the club, individuals were automatically entered to win the daily prize package which included a PowerDrive power inverter and a RoadPro appliance.
Drivers had a chance to meet and mingle with RoadPro Pro Driver Council members in the booth. The council serves as the eyes, ears and voice of RoadPro. They participate in product reviews, share insider insights through surveys, join RoadPro for annual events and much more!
The pleasant aromas coming from Tom’s cooking at the Health and Wellness Pavilion whet the appetites of those watching the demonstrations or walking the floor. The RoadPro booth had the perfect thing to satisfy the hunger cravings: samples of Original Bill’s Steak Strips, premium, thick-cut and tender! Visitors of all ages seemed to visit the RoadPro booth once or in some cases multiple times to experience the secretly seasoned healthy snacking alternative.
As part of the booth offering, visitors had a chance to spin the brightly lit, colorful prize wheel by engaging with RoadPro on Facebook. Prizes included various RoadPro merchandise, gift cards and more!
RoadPro Family of Brands thanks everyone for a successful show and looks forward to GATS 2016!
About RoadPro® Brands
RoadPro Brands is a division of DAS Companies, Inc. It designs and manages the proprietary RoadPro Family of Brands, distinctly created to bring the comforts of home to the road. With truck & auto supplies, travel gear, and mobile electronics, our brands offer safety, convenience, comfort and connectedness to on-the-go consumers. The RoadPro Family of Brands delivers product quality at a great value—distributed exclusively through DAS divisions. The RoadPro Family of Brands includes; RoadKing®, Wilson®, MobileSpec®, PowerDrive, RoadPro®, K40, Astatic®, Francis®, LUMAgear®, BlackCanyon Outfitters, and Ninja Odor Fighters. RoadPro brands are sold at most Travel Centers across the country.
To learn more about the RoadPro Family of Brands, please visit www.RoadProBrands.com
About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronics & Specialty Retailers.
For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.
Contact:
Charles White
Vice President, Brands & Marketing
(717) 964-3642
Related Links
