DAS Companies, Inc. Wins Bronze at National 2015 Design of the Times Awards Competition
Palmyra, PA (October 2015) – DAS Companies, Inc. has been awarded the Convenience Category Bronze in the 2015 Design of the Times Awards Competition for its Bluetooth® Interactive Shelf.
- Over the past two decades, Design of the Times has honored leading consumer product marketers, innovative agencies and creative point of purchase design firms for exceptional in-store marketing executions.
- All individuals that sell in this environment are faced with the same challenge, the ability to connect with the shopper. Accurate, effective design and messaging that resonates with and is relevant to the consumer is the solution, but not always easy to accomplish. The competition celebrates the most inspiring and creative in-store activation tactics and campaigns while recognizing their key role in the overarching discipline of shopper marketing.
- DAS’ winning, Bluetooth Interactive Shelf was designed to deliver hands-on engagement, with modular operational-friendly execution. The display educates the consumer on Bluetooth speakers through clear, concise messaging and icons that leave no room for interpretation. A video monitor with additional information acts as a silent salesperson to enhance and digitalize the experience. Once a product is selected, music plays through that specific speaker and a product screen is presented that elaborates on product details. Modular pods enable efficient product change outs.
- “When buying electronics, customers desire to truly experience the product—see it, hear it, touch it, and try it on,” says Charles White, Vice-President of Brands & Marketing for DAS. “Featuring up to 8 devices, the display gives shoppers the opportunity to actively engage with the products”.
- The Bluetooth Interactive Shelf can be found exclusively in Love’s Travel Stops Mobile to Go Zone stores across North America and features the following brands: Jabra®, JBL®, Monster and Jams®. DAS will continue to expand its thinking when it comes to assisting retailers in delivering unparalleled shopping experiences in the convenience store environment.
About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronics & Specialty Retailers.
For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.
Contact:
Charles White
Vice President, Brands & Marketing
(717) 964-3642
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