Love’s Travel Stops and DAS Companies, Inc. Win 2015 Convenience Store News Store Design Contest
Palmyra, PA (November 2015) – Love’s Travel Stops recently partnered with DAS Companies, Inc. to reimagine how consumers shop for mobile electronics at a highway “travel stop”. For the creation of the Love’s Mobile to Go Zone, they were named winner, Best Low-Cost Remodel, in the 2015 Convenience Store News Design contest.
Love’s Travel Stops, with over 300 locations nationwide, is No. 13 on Forbes list of America’s largest private companies. DAS is the leading marketing and supply chain partner providing highway travelers with the on-the-go conveniences that keep them safe, comfortable and connected.
The “MOBILE TO GO” zone, Love’s new DAS-designed mobile electronics department is a sensory-charged, convenient shopping experience. Once, an ordinary apparel department, the new 250 square foot, best-in-breed mobile electronics department features a host of interactive displays that serve as virtual salespeople across various product categories.
“When buying electronics, customers desire to truly experience the product—see it, hear it, touch it, and try it on,” says Charles White, Vice-President of Brands & Marketing for DAS. “So, we created an engaging, sensory experience.”
Establishing Love’s Travel Stops as THE destination for mobile electronics on America’s highways along with driving incremental sales while staying on-budget were the project objectives. Thus, the design strategy included the execution of a high visibility, high-touch experience that would attract, engage, inform and convert professional drivers, mobile businesspeople and leisure travelers, alike. Within 90 days and 5 store remodels, Love’s saw a double digit percentage sales increase, shopper traffic increase, positive customer feedback and a strong Love’s store operations reception.
“The project was a success for all parties involved. Consumers will encounter an improved shopping experience and in turn, the partnership between Love’s and DAS Companies has become more productive and profitable,” added White.
About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronics & Specialty Retailers.
For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.
Contact:
Charles White
Vice President, Brands & Marketing
(717) 964-3642
Related Links
Convenience Store News - Oct 8 - 2015 Winners
Convenience Store News - Nov 6 - Best Low-Cost Remodel
2015 Convenience Store News Design Contest Winner (video)
