2018 DAS Travel Center Show Delivers an Experience to its Customers
Palmyra, PA (May 2018) – Building relationships and experiencing new product trends and innovation were all part of another record-breaking Travel Center Show hosted by DAS Companies, Inc., a full-service marketing and supply chain portfolio company.
The DAS Travel Center Show, an invitation-only event, took place May 9-10 at the Lancaster Marriott at Penn Square/Lancaster County Convention Center in downtown Lancaster, PA. The show floor featured over 200 brands, that the nearly 500 attendees could experience firsthand. This event provided a perfect opportunity for the attendees, representing over 2,500 store fronts, to view the latest in trends, innovation and technologies and build relationships and establish partnerships to improve their business.
“This year’s Travel Center Show provided a way for us to build on our relationships with our partners,” said Chuck White, Vice President, Brands and Marketing for DAS Companies, Inc. “We want to continue to provide our retail partners with opportunities to differentiate them in the marketplace, so they in turn can deliver an experience to their shoppers.”
The show opened with an interactive Merchandising Workshop that brought merchandising experts together to provide key insights into store planning and layouts to improve the customer experience. The Keynote Speaker, Don Longo, Editorial Director for Convenience Store News, highlighted evolving convenience retailing trends and how to provide a productive shopping experience for the customer. Other informative seminars reviewed the latest in product innovation, loyalty, and concluded with a panel of experts who provided insights into the traveler on today’s highways.
The 2018 Merchandising Solutions showcase featured new product line ups from Treasure Cove, Black Canyon Outfitters, MobileSpec and RoadKing and an all new CB Wall display. Other visually appealing, turn-key solutions that embraced shopper-centric thinking to engage and influence customer behavior were also available for customers to view and engage.
While at the show attendees were given the opportunity to sign up for the RoadPro Rewards retail partner program. This program allows retailers to be part of campaigns that gain national recognition without losing their independent pride.
Attendees had the opportunity to vote for their top picks in the New Product Gallery provided by industry leading brands and could take part in over 2,500 show-only deals.
The first day of the very busy show concluded with a networking cocktail reception and dinner followed by a Casino night that featured table games, music, food and beverages.
The second day of the show customers could enter to win some great prizes such as a Yeti cooler, $500 Marriott Gift Card, Nintendo Switch, Go Pro Camera and more. The show concluded with a reception where attendees received Downtown Dollars to use for a night out in the city of Lancaster.
“It was a great event and a perfect opportunity to host our customers and to have DAS and our vendors showcase some of the new products and innovation coming to market.” Said Steve Birli, Vice President of Travel Centers at DAS Companies, Inc. “It is beneficial to have the travel centers and convenience stores together to share ideas and to build relationships.”
DAS Companies, Inc., is a full service marketing and global supply chain portfolio company based in Palmyra, PA. Privately-held, DAS Companies, Inc., designs, imports, and distributes automotive accessories, travel merchandise, and mobile electronics that add safety, convenience, comfort and leisure to on-the-go consumers, through a series of channel partnerships including Travel Centers, Heavy Duty Trucking Centers, and Electronics & Specialty Retailers.
For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.
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Contact:
Charles White
Vice President, Brands & Marketing
(717) 964-3642
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