Truck Drivers ‘Win’ with RoadPro® at MATS 2016
Palmyra, PA (April 2016) – Truck drivers flocked to the RoadPro Family of Brands booth at the 2016 Mid-America Trucking Show in Louisville, KY. Dedicated to bringing the comforts of home to the road, RoadPro Family of Brands offers on-the-go conveniences that keep truckers safe comfortable and connected.
Professional drivers also had the opportunity to enroll in the RoadPro Road Warrior® Club, a passionate community who live on-the-go. Members join for preferred status, insider insights, advance product news and special offers. New members received product rebates and were entered to win a RoadPro prize package. Additionally, RoadPro Road Warriors and Facebook friends had the chance to spin the eye-catching, brightly lit prize wheel to win a plethora of prizes including RoadPro hats, fleece blankets and even Amazon gift cards!
For attendees looking for a short break, the RoadPro video wall offered seating while watching a video and learning how RoadPro brings the comforts of home to the road.
Visitors to RoadPro’s booth experienced CB product innovation and show-only specials from industry leading brands like Wilson® and RoadKing®. In addition, there were featured displays for Powerdrive® power inverters and RoadPro 12-volt appliances, both of which play a large role in enhancing the on-the-go lifestyle of professional drivers.
Also featured in the booth was information on the Make-A-Wish® Mother’s Day Truck Convoy, of which RoadPro is the presenting sponsor. Ben Lee, Regional Director, Make-A-Wish Philadelphia, Northern Delaware & Susquehanna Valley, interacted with drivers and educated attendees on the charitable event.
“The MATS venue was ideal for communicating RoadPro product innovation and brand messaging. More importantly, it provided the opportunity to interact with professional drivers in attendance on a personal level,” said Charles White, Vice President Brands and Marketing for RoadPro Family of Brands. “Our passion is around delivering product solutions to enhance the on-the-go lifestyle of the professional driver. There is no better way to achieve that than by receiving direct, live feedback from our target audience.”
About RoadPro® Brands
RoadPro Brands is a division of DAS Companies, Inc. It designs and manages the proprietary RoadPro Family of Brands, distinctly created to bring the comforts of home to the road. With truck & auto supplies, travel gear, and mobile electronics, our brands offer safety, convenience, comfort and connectedness to on-the-go consumers. The RoadPro Family of Brands delivers product quality at a great value—distributed exclusively through DAS divisions. The RoadPro Family of Brands includes; RoadKing®, Wilson®, MobileSpec®, PowerDrive®, RoadPro®, K40, Astatic®, Francis®, LUMAgear®, and BlackCanyon Outfitters. RoadPro brands are sold at most Travel Centers across the country. To learn more about the RoadPro Family of Brands, please visit www.RoadProBrands.com
About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronics & Specialty Retailers.
For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.
###
Contact:
Charles White
Vice President, Brands & Marketing
(717) 964-3642
Related Links
Make-A-Wish Mother's Day Truck Convoy
Back
