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DAS News

Contact Source:
Charles White
Vice President of Marketing and Development
(717) 964-3642

DAS Adds Ian Worrall, Sales Territory Specialist—Consumer Electronics

June 29, 2012; Palmyra, PA—Today, DAS is pleased to announce the addition of Ian Worrall as Sales Territory Specialist —Consumer Electronics. Ian is specifically responsible for driving the satisfaction of our Consumer Electronics Retail Partners, particularly 12-Volt Dealers, to ensure their productive, profitable growth. Ian will perform outside customer service, execute marketing support, conduct product training, and consult dealers to improve their performance. Reporting to National Sales Manager Rex Berfield, Ian will work “outside in” in tandem with DAS’s ISIS (Inside Sales & Service) Associates to most productively serve Retail Partners. “Finding a Territory Sales Specialist uniquely capable to serve the 12-volt market proved challenging,” says Rex Berfield. “That’s why I am so pleased and confidant that Ian will be an excellent, immediate fit. He’s one of us.”

Over the last decade, Ian managed the growth of Creative Car Tunes, a market-leading mobile electronics retailer; including buying, sales, training, and installation functions. In doing so, Ian built deep supplier relationships, amassed key distributor insights, and developed trusted retailer bonds. “This is another investment in DAS people, products, processes, and technology to enhance our commitment to the CE market, especially In-Vehicle Technology” adds Charles White—Vice President of Marketing and Development.

DAS is a privately-held manufacturer, importer, and distributor of consumer electronics, automotive accessories, and travel-related products that add safety, convenience, comfort and leisure to On-the-Go Consumers, primarily through Electronics Retailers, Specialty Retailers, Travel Centers, and Promotional Products Distributors. For further information, please contact your DAS sales representative, call us directly at 800-356-8853, or reach us through the web at