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RK Brand

DAS News

Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642

DAS Invests in Del Ellis Training To Enhance Dealer Success Through Exceptional Customer Relations

December 5, 2014; Palmyra, PA – DAS Distributors, the full-service United States supply chain division of DAS Companies, Inc., recently hosted renowned professional sales trainer and strategist Del Ellis at its facility in Palmyra to share his passion for helping clients optimize their sales and communications skills.

Del EllisEllis has trained three out of the four Retailers of the Year (2013) and has worked with Fortune 500 and Fortune 1000 companies.

“I have mastered the ability to find out exactly what somebody wants and bring them to the logical conclusion of buying it without force or pressure,” Ellis explains. He emphasizes methods that get customers mentally and emotionally involved so that they back up their purchase decisions logically.

For two days, all DAS inside sales team members and outside sales specialists had the opportunity to attend “Serious Business” sessions to learn about his highly successful consultative sales approaches and to gain valuable insight on his “Selling is not Telling; It’s Asking” strategies.

Representatives from Hushmat and NAV-TV also offered vendor-sponsored training on site.

“Offering these sessions is our way of investing in our customers’ businesses,” says Rex Berfield, National Sales Manager at DAS Companies, Inc. “It’s our way of improving customer service by training our salespeople on techniques that can be used directly on the retail sales floor, which will improve our dealers’ bottom line.”

“DAS wants to see their people and dealers do well,” Ellis adds. “They recognize their value.”

Learn more about Del Ellis Sales Training International at

Del EllisDAS Distributors is the full-service United States supply chain division of DAS Companies, Inc. It exclusively distributes the proprietary RoadPro Family of Brands, plus a leading brands portfolio, and great-value global imports through their flexible, East and West Coast supply chain facilities, backed by additional peace-of-mind business services.

DAS Companies, Inc., is a full service marketing and supply chain portfolio company based in Palmyra, PA. Privately-held, DAS Companies, Inc., designs, imports, and distributes automotive accessories, travel merchandise, and mobile electronics that add safety, convenience, comfort and leisure to on-the-go consumers, through a series of channel partnerships including Travel Centers, Heavy Duty Trucking Centers, and Electronics & Specialty Retailers.

 For further information, please contact DAS at 717-964-3642 or online at