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DAS Press and Media

Contact Source:
Chuck White
Vice President of Marketing and Development
(717) 964-3642

DAS Welcomes Derek Lehman as Channel Marketing Manager – Specialty Markets

June 12, 2012; Palmyra, PA—DAS is pleased to announce the addition of Derek Lehman to the position of Channel Marketing Manager – Specialty Markets. Derek will build and facilitate channel-specific marketing plans in partnership with Channel Sales Managers, Category Managers, and Marketing Services to enhance productive, profitable market growth.

Mr. Lehman joins DAS Inc. after a 14-year career with Hershey Foods where he progressed through successful roles as Sales Manager – Convenience Stores, Merchandising Manager, Marketing Manager – Take Home Programs, and Shopper Marketing Manager – Food Channel. “Derek’s experiences are a great fit to create immediate value for the DAS Team,” says Charles White, Vice President, Marketing & Development. Leveraging category and channel insights, Derek will integrate product launches, promotions, merchandising, media, and training into actionable marketing calendars.

DAS is a privately-held manufacturer, importer, and distributor of consumer electronics, automotive accessories, and travel-related products that add safety, convenience, comfort and leisure to On-the-Go Consumers, primarily through Electronics Retailers, Specialty Retailers, Travel Centers, and Promotional Products Distributors. For further information, please contact your DAS sales representative, call us directly at 800-356-8853, or reach us through the web at