Vice President, Brands & Marketing
Original Bill’s Beef Snacks Launches a Bold New Product
May 29, 2014, New Holland, PA —Original Bill’s Beef Snacks is proud to announce the launch of its Premium, Thick-Cut, Tender Steak Strips. Expertly crafted in Lancaster County, Pennsylvania, Original Bill’s offers a healthy snacking alternative for those on the road, yet remain as bold, adventurous and irresistibly delicious as ever thanks to founder Bill Sprecher – a.k.a. Original Bill.
Making his rise to icon status working with other popular jerky brands since 1980, Sprecher has been perfecting his secret recipe of blended spices to create the irresistibly bold and satisfying taste of Original Bill’s Beef Snacks. With three decades of experience under his belt, he has since worked diligently to develop a secret recipe of blended spices that is combined with naturally smoked beef to create the newly launched product. “I have been perfecting my secret recipe of blended spices for thirty years, and it has always been my goal to show the world what a real steak strip should taste like. People deserve something to satisfy their hunger cravings while on the go,” says Sprecher.
Original Bill’s hand-hung smoked beef snacks use only the leanest eye-round beef, secretly seasoned, naturally smoked with a combination of hickory and apple wood, cured to perfection before it’s vacuum sealed for freshness. Original Bill’s Steak Strips are available in the original recipe flavor in the following sizes: 1 oz. Single Steak Strip, 3.25 oz. Take Home Package and a 1 Pound Bulk Package.
Original Bill’s launched the brand to the industry at the National Confectioners Association’s Sweets & Snacks Expo in Chicago, IL on May 20-22, 2014. The next exhibition for Original Bill’s will be at the NACS Show, October 7-10 in Las Vegas, NV.
About Original Bill’s Beef Snacks
Based in Lancaster County, Pennsylvania, Original Bill’s products can be found nationwide in convenience stores, travel centers and online 24-hours a day. Bill’s Premium, Thick-Cut, Tender Steak Strips are crafted using lean beef and are hand-hung, secretly seasoned, naturally, slow-smoked and perfectly cured to create an irresistibly bold taste. Contact Charles White for more information or visit www.originalbills.com to order online. Join us on Facebook at www.facebook.com/OriginalBills.
Original Bill’s Beef Snacks is a subsidiary of DAS Companies, Inc., www.dasinc.com.
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