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RK Brand

DAS News

Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642

DAS Names New Senior Manager of Marketing Communications

May 15, 2015; Palmyra, PA – DAS Companies, Inc., a full-service marketing and supply chain portfolio company, has named Gina Bonafede as Senior Manager of Marketing Communications, effective immediately.

Bonafede will lead DAS Companies’ corporate communications and help guide the growth of the RoadPro® Family of Brands through targeted campaigns, clear messaging and creative strategy.

“As digital and traditional media converge, effective communication is more critical and challenging,” said Charles White, Vice President of Brands and Marketing. “Gina is well-suited to facilitate that dialogue with our customers, suppliers and communities.”

She replaces Ross Sachs, who has become manager of E-commerce for DAS Companies.

Previously, Bonafede worked for 10 years at Armstrong World Industries, progressing from customer service representative to marketing manager. She is a graduate of Lancaster Catholic High School and Cornell University. She has strong roots in the Lancaster area where she resides with her husband, Anthony, and their three children.

DAS Companies, Inc., is a full-service marketing and supply chain portfolio company. Privately-held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships including:  Travel Centers, Convenience Stores, Heavy Duty Trucking, and Electronics & Specialty Retailers.

For further information, please contact DAS at 717-964-3642 or online at