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RK Brand

DAS News

Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642

Original Bill’s Steak Strips Popular at 2015 Mid-America Trucking Show

Original Bill's Steak Strips - Beef JerkyPalmyra, PA (April 13, 2015) – For an event about vehicles, the Mid-America Trucking Show (MATS) last month in Louisville required a lot of walking. And one snack powered visitors through the sprawling Kentucky Expo Center – Original Bill’s Steak Strips.

As the exclusive Red Eye Radio food sponsor at the 2015 MATS, Original Bill’s presence at the show included live music performances, autograph sessions, a VIP Fleet Party and free product sampling. The Steak Strips were also a lean protein snack reward for Pete Thomas fitness session participants.

More than 10,000 attendees sampled Original Bill’s Steak Strips, approximately twice the expected amount. Each sample also included a 50-cent coupon, instantly redeemable on the purchase of Original Bill’s at any Pilot Flying J travel center throughout North America.

“Original Bill’s is proud to have partnered with Red Eye Radio and Pilot Flying J travel centers for the 2015 MATS, and we are very pleased with the results,” said Charles White, Vice President, Brands and Marketing at DAS Companies, Inc. “The demand for Original Bill’s Steak Strips at the show was outstanding. We’re excited to now offer that same naturally smoked, healthy snacking alternative to drivers across the country.”  

In addition to booth samples, Original Bill’s Red Eye Radio sponsorship also included special guests, such as musicians Katie Armiger, Austin Webb and RoadPro® Professional Driver Council member Tony Justice. Marc Springer of the A&E series Shipping Wars, Captain Edgar Hansen from Discovery Channel’s Deadliest Catch and the Delco Parts Guy were also in attendance.

Building from the 2015 MATS success, Original Bill’s is conducting an eight-week Red Eye Radio campaign to introduce professional drivers nationwide to the premium, thick-cut and tender Steak Strips. Original Bill’s is now available nationwide in Pilot Flying J travel centers, Rutter’s Farm Stores, Top Star, Kent Kwik and Liberty Oil.

For more information about Original Bill’s Steak Strips, please visit and like the Facebook page at for ongoing brand updates.

About Original Bill’s Beef Snacks
Based in Lancaster County, Pennsylvania, Original Bill’s Premium, Thick-Cut, Tender Steak Strips are crafted using lean eye-round beef, hand-hung, secretly seasoned, naturally smoked and vacuum sealed for freshness. Original Bill’s delivers an irresistible snacking experience. For more information visit or

Original Bill’s Beef Snacks is a subsidiary of DAS Companies, Inc.,

About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronic & Specialty Retailers.

For further information, please contact DAS at 717-964-3642 or online at