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DAS News

Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642

RoadPro® Family of Brands Launches RoadPro Rewards®, New Lifestyle Loyalty Community

Palmyra, PA (March 2017) – RoadPro Rewards, a brand new lifestyle loyalty community, will give drivers a chance to be rewarded for engaging with RoadPro’s on-the-go brands.

Providing for the professional driver is the central focus for RoadPro Family of Brands and its portfolio of products. Positive and passionate, the RoadPro Rewards community of drivers will receive the perfect combination, of education through lifestyle-relevant content, and fun.

RoadPro Rewards

Members will earn points for brand engagement, including select purchases of products from such trusted brands as RoadKing®, Wilson®, MobileSpec®, PowerDrive®, and more. Members can redeem those points for lifestyle rewards such as digital entertainment, gift cards, charitable donations, apparel and hats, and participate in auctions for various prizes.

Earning points by engaging with brands is as simple as watching a video, interacting through social media and otherwise consuming content. To Take advantage of special product offers, members can simply upload the qualifying receipt via smartphone and, within 24-48 hours, the appropriate points will be deposited into their account.

“RoadPro Family of Brands is about the lifestyle of truckers. RoadPro Rewards will give drivers a chance to join a community that will fuel their passion, empower them with knowledge and enrich their on-the-go lifestyle,” said Charles White, Vice President of Brands and Marketing for RoadPro Family of Brands. “We want drivers to be rewarded for engaging with and learning more about the products, brands, and services that are important to their safety, connectedness, comfort and overall productivity while on the road.”

RoadPro Rewards was first introduced last week at the Mid-America Trucking Show. Professional drivers flocked to the RoadPro booth to learn about the opportunity to get engaged and be rewarded. Any drivers that register now through April 30th will automatically be entered into a drawing to win 50,000 points (a $500 value).

“We are excited to embark on this journey with truckers, as RoadPro Rewards will give us the chance to interact with drivers on a more personal level and provide them with a more customized brand experience”, added White.


About RoadPro® Brands
RoadPro Brands is a division of DAS Companies, Inc. It designs and manages the proprietary RoadPro Family of Brands, distinctly created to bring the comforts of home to the road. With truck & auto supplies, travel gear, and mobile electronics, our brands offer safety, convenience, comfort and connectedness to on-the-go consumers. The RoadPro Family of Brands delivers product quality at a great value—distributed exclusively through DAS divisions. The RoadPro Family of Brands includes; RoadKing®, Wilson®, MobileSpec®, PowerDrive®, RoadPro®, K40, Astatic®, Francis®, LUMAgear®, and BlackCanyon Outfitters. RoadPro brands are sold at most Travel Centers across the country. To learn more about the RoadPro Family of Brands, please visit

About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronics & Specialty Retailers.

For further information, please contact DAS at 717-964-3642 or online at



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