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RK Brand

DAS News

Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642

Original Bill’s Steak Strips to Sponsor Red Eye Radio at 2015 Mid-America Trucking Show

Original Bill's Steak StripsPalmyra, PA (March 24, 2015) – To celebrate the North American launch of Original Bill’s Steak Strips, the Lancaster County, Pennsylvania based maker of premium, thick-cut, tender steak strips will be the exclusive Red Eye Radio food sponsor at the 2015 Mid-America Trucking Show (MATS). This year the show will run from March 26-28 in Louisville, KY.

Original Bill’s sponsorship of Red Eye Radio includes a variety of entertainment, education and fun. Highlights will include live music performances, autograph sessions, a VIP Fleet Party and free product sampling. Special guests include musicians Katie Armiger, Austin Webb and RoadPro® Professional Driver Council member Tony Justice. Marc Springer of the A&E series Shipping Wars, Captain Edgar Hansen from Discovery Channel’s Deadliest Catch and the Delo Parts Guy will also be in attendance. Red Eye Radio will also support print advertising and signage, website, Facebook and Twitter postings, radio host interviews and healthy snacking demonstrations at the Red Eye Radio booth.

“Original Bill’s is delighted to partner with Red Eye Radio and Pilot Flying J travel centers to launch Original Bill’s across North America,” said Charles White, Vice President, Brands and Marketing at DAS Companies, Inc. “When Pro Drivers taste Original Bill’s Steak Strips, they’ll understand how it uniquely satisfies their hunger cravings.”

In addition to the excitement at the Red Eye Radio lobby booth (#41064) throughout the show, attendees can sample Original Bill’s Steak Strips at the RoadPro® Family of Brands booth (#61220). There, attendees can also take home 50-cent coupons, instantly redeemable on the purchase of Original Bill’s at any Pilot Flying J travel center throughout North America.

Extending beyond the 2015 MATS, Original Bill’s will conduct an eight-week Red Eye Radio campaign to introduce professional drivers nationwide to the premium, thick and tender Steak Strips. Original Bill’s is available nationwide in Pilot Flying J travel centers, Rutter’s Farm Stores, Top Star, Kent Kwik, Liberty Oil and online at and

Original Bill’s beef snacks use lean eye-round beef, hand-hung, secretly seasoned, naturally smoked and vacuum sealed for freshness. Original Bill’s Steak Strips are available in Original, Teriyaki, and Hot flavors in the following sizes:  1 oz. Single Steak Strip, 3.25 oz. Take Home Package and a 1 Pound Bulk Package.

For more information about the Original Bill’s Steak Strips and Red Eye Radio partnership, including the full booth schedule during the 2015 MATS, please visit the Red Eye Radio 2015 MATS website.

About Original Bill’s Beef Snacks
Based in Lancaster County, Pennsylvania, Original Bill’s Premium, Thick-Cut, Tender Steak Strips are crafted using lean eye-round beef, hand-hung, secretly seasoned, naturally smoked and vacuum sealed for freshness. Original Bill’s delivers an irresistible snacking experience. For more information visit or

Original Bill’s Beef Snacks is a subsidiary of DAS Companies, Inc.,

About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronic & Specialty Retailers.

For further information, please contact DAS at 717-964-3642 or online at