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RK Brand

DAS News

Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642

Get engaged and be rewarded with NEW RoadPro Rewards® at MATS 2017

Palmyra, PA (March 2017) – Come visit the RoadPro Family of Brands booth at MATS 2017! The RoadPro experience will deliver on its promise of bringing the comforts of home to the road for truckers, with a twist; Rewards, a brand new lifestyle Loyalty Community that will give drivers a chance to get engaged and be rewarded.

RoadPro Rewards

RoadPro Rewards is a passionate on-the-go lifestyle loyalty community. Members will earn points for brand engagement and redeem those points for lifestyle rewards such as digital entertainment, gift cards, charitable donations, SWAG, and auction participation. Visitors to RoadPro’s booth will have an opportunity to join the community and WIN on the spot by spinning the crowd-pleasing RoadPro Wheel to be awarded hats, shirts, gift cards and more! Additionally all drivers that enroll will be automatically entered in a grand prize drawing to win 50,000 Rewards points, valued at $500.

“RoadPro Family of Brands is about the lifestyle of truckers. RoadPro Rewards will give drivers a chance to join a community that will fuel their passion, empower them with knowledge, and enrich their on-the-go lifestyle,” said Charles White, Vice President of Brands and Marketing for RoadPro Family of Brands. “We want drivers to be rewarded for engaging with and learning more about the products, brands, and services that are important to their safety, connectedness, comfort and overall productivity while on the road.”

Accompanying this new lifestyle community will be new-to-market MobileSpec® products with a fresh look across charging, audio and protection categories. Featuring design-savvy products with well-engineered, innovative designs, the portfolio of mobile tech solutions empowers the on-the-go lifestyle.

Diagonal from Mobile Spec, RoadPro guests will have the opportunity to see what’s new in mounting devices and accessories in the Bracketron - TruckerTough® display area. Featured will be the TruckerTough Gear Rack system that organizes the mobile devices for drivers to create a safer and more efficient cab environment.

And as always, superior CB products from brands like Wilson® and RoadKing® will be featured.

“Between the launch of RoadPro Rewards and great, new MobileSpec products and brand refresh, the RoadPro booth will be a hub for fun, excitement and innovation. As always, we look forward to interacting with truckers on a personal, face-to-face level and welcoming them into the RoadPro community”, added White.

About RoadPro® Brands
RoadPro Brands is a division of DAS Companies, Inc. It designs and manages the proprietary RoadPro Family of Brands, distinctly created to bring the comforts of home to the road. With truck & auto supplies, travel gear, and mobile electronics, our brands offer safety, convenience, comfort and connectedness to on-the-go consumers. The RoadPro Family of Brands delivers product quality at a great value—distributed exclusively through DAS divisions. The RoadPro Family of Brands includes; RoadKing®, Wilson®, MobileSpec®, PowerDrive®, RoadPro®, K40, Astatic®, Francis®, LUMAgear®, and BlackCanyon Outfitters. RoadPro brands are sold at most Travel Centers across the country. To learn more about the RoadPro Family of Brands, please visit

About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronics & Specialty Retailers.

For further information, please contact DAS at 717-964-3642 or online at



Related Links

Mid-America Truck Show
Louisville, KY
March 23-25, 2017
More Info

RoadPro Booth #22035
(West Wing)