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RK Brand

DAS News

Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642

RoadPro Brands Announces White as VP - Sales & Marketing

Palmyra, PA (October 2020) – RoadPro Brands, LLC, is promoting Charles White to Vice-President— Sales & Marketing. White will lead go-to-market activities for RoadPro Brands as it expands into specialty & mass retailer markets. RoadPro Brands is a division of DAS Companies, Inc., where White continues to serve as Vice President, Marketing.

With an 80-year, brand-building heritage, RoadPro’s proprietary brands bring the comforts of home to the road for on-the-go consumers. With truck & auto supplies, mobile electronics, travel gear, personal care & toys, RoadPro provides the on-the-go conveniences that keep its customers safe, comfortable, and connected. Whether at work or play, RoadPro is the #1 on-the-go product portfolio, trusted by America’s truckers and travelers at travel centers, truck stops, and convenience stores. “Our RoadPro brands are trusted by on-the-go consumers and depended upon by our retail partners,” says Michael Abel, President & CEO, DAS Companies. “As we grow, RoadPro will be more conveniently available across retail channels where mass consumers preferably shop.” Today, a RoadPro product is purchased once every two seconds.

RoadPro Brands specializes in building distinct, great value proprietary brands while partnering with its parent DAS Companies to operationalize them. DAS Companies is a leading global supply chain (with offices in Asia and the United States) featuring global sourcing & category management capabilities and peace-of-mind business services. “In combination, RoadPro Brands & DAS Companies go from the factory floor to the retail door with one set of hands—efficiently creating distinct, proprietary brands at a great value,” reinforces Abel.

White has served in increasing roles over his twelve years with RoadPro Brands & DAS Companies.  During his tenure, he has built an award-winning, in-house marketing agency—developed merchandising systems, nurtured brand communities, upgraded brand communications, provided channel marketing solutions, and improved customer service.

 

RoadPro Brands
RoadPro Brands is the private brands division of DAS Companies, Inc. It designs and manages the proprietary RoadPro Family of Brands, distinctly created to bring the comforts of home to the road. With truck & auto supplies, travel gear, mobile electronics, personal care, and toys, our brands keep on-the-go consumers safe, comfortable, and connected. The RoadPro Family of Brands delivers distinct, proprietary brands at a great value—distributed in partnership with DAS Companies.

DAS Companies
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort, and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, and Electronics & Specialty Retailers.